AlisQI's Cost of Quality Guide LinkedIn ads land on a page that backs up almost every promise

AlisQI is running a tight LinkedIn campaign around one asset: the Cost of Quality Guide. Both copy variants point to the same TCoQ guide landing page, and the page is structured to deliver on exactly that promise. Readers arrive, see the guide cover, scan the same hidden factory, 1:10:100, and 3.4 percent revenue bullets they just read in the feed, and meet a download form.

The page earns a B+ overall because the offer carries through almost perfectly. The one drag on the score is the hero. The ads name a specific asset, the Cost of Quality Guide, while the page hero says Discover the Power of Your Total Cost of Quality. That works, but a more literal echo of the ad copy would tighten scent further and likely lift form completion.

The landing page is a single-asset guide page. Above the form it shows the guide cover, the headline Discover the Power of Your Total Cost of Quality, and two short bullets: Get the quality investments you need, Earn quality a seat at the table. That seat at the table phrase is lifted almost verbatim from the LinkedIn body copy.

Below the cover, the page lists seven concrete promises that closely track the ad takeaways. It promises a 10 percent or more reduction in total cost of quality, the same 3.4 percent hidden factory revenue drain the infographic ad uses, the 1:10:100 rule framed as your CFO's best friend, three red flags that appraisal costs are out of control, and a memo for surfacing internal failure costs. The form sits below those bullets, followed by sneak-peek pages from the guide and a customer logo wall of global manufacturers (Allnex, VIVBuisman, Crop Alliance, ERU, Koopmans, Berry Global, WL Plastics, Diversey, Tata Chemicals, Bison).