Bonusly's LinkedIn ads promise five ways to improve work, and the manager-resolutions blog mostly delivers

This is a clean top-of-funnel content play. Bonusly is paying for LinkedIn clicks from managers with an ad that promises five practical ways to improve work, and the destination is a blog post that delivers a numbered, manager-focused list of five habits to do exactly that. There is no bait and switch into a pricing page or gated demo above the fold.

The reason the audit lands at B+ rather than A is hero wording. The ad leads with 'five ways to improve work by Bonusly,' but the page leads with 'Five Easy Resolutions to Make Your Life as a Manager Better This Year.' Same idea, different vocabulary. A visitor scanning the first viewport has to translate 'resolutions' into 'ways to improve work' on their own, which costs a beat of scent.

Fix the H1 and add a one-line summary of the five resolutions and this becomes one of the tighter LinkedIn ad-to-blog handoffs in the category.

The landing page is a five-minute blog post from author Sam Dewey dated January 5, 2026, tagged Management and Company Culture. The H1 is 'Five Easy Resolutions to Make Your Life as a Manager Better This Year.' The opening paragraphs set up the piece for tech managers who are not looking for a big reset, just small changes that make the day-to-day feel less chaotic.

The body delivers exactly five numbered resolutions: recognize good work when it happens, treat one-on-ones like conversations rather than status meetings, give feedback in smaller lower-stakes moments, run quick check-ins to stay ahead of problems, and use rewards meaningfully. Each section is two to four paragraphs of plain prose with internal links to related Bonusly posts.

The page closes with a 'Start small, stay consistent' wrap-up and a 'Try Bonusly for free' line. There is a newsletter signup, a Read Next strip, and a bottom-of-page 'Let's talk about your goals' demo form. None of that interrupts the article reading flow.