PostClickSignal

// Categories

Browse audits by category.

Every PostClickSignal audit is a real ad scored against its real landing page on a published rubric. This index groups every published audit and category hub by industry. Pick the category that matches how you buy clicks, or the one that matches the kind of click you wish your page answered.

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82 category hubs across 8 umbrellas.

// 01

SaaS

Software sold to businesses and to professionals. The category where one landing page tries to serve a buying committee built out of personas that arrived through different ads.

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10 sub-categories

// 02

Local services

Service businesses with physical territory. Mobile-first paid clicks, call-vs-form CTA drift, and trust signals that are not logo strips.

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13 sub-categories

// 03

Agencies

Marketing, design, dev, and PPC agencies pitching their services. The highest-irony category: many of these accounts run paid ads that fail their own rubric.

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5 sub-categories

// 04

Healthcare (consumer)

Direct-to-consumer telehealth, mental-health, weight-loss, and pharma-direct. Quiz funnels, eligibility gates, and regulatory copy versus lifestyle-led ad creative.

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5 sub-categories

// 05

Consumer finance

Credit cards, loans, mortgages, banking, brokerage, insurance, and tax prep sold direct. Heavy regulatory copy paired with comparison-shopper intent.

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7 sub-categories

// 06

Ecommerce + DTC

Single-brand DTC merchants, marketplaces, and subscription boxes. Meta-dominant performance marketing. Specific-SKU ad to category-page drift is the recurring failure.

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16 sub-categories

// 07

Mobile apps

Mobile-first consumer apps. Install-driver ads on app-store pages, deep-link reliability, and the gap between an ad's feature claim and the onboarding flow that actually demonstrates it.

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6 sub-categories

// 08

Travel

Hotels, airlines, vacation rentals, and OTAs. Rate-quote claims that go stale between ad and page, route-specific intent landing on generalist destinations.

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4 sub-categories