Figma's Korean design systems report ads mostly match their landing page, but the hero buries the AI era phrase

Figma's Korean Meta cluster behind the design-systems report does the thing most paid programs miss: it hands a clicker the exact asset the ad promised. Two unique copy variants from a 3-ad cluster sell an AI-era design-systems eBook, and the destination is a clean, Korean-language gated download for that report.

Where the audit drops half a letter grade is the hero. The dominant ad headline anchors on the 'AI era' (AI 시대에) framing, but the page H1 softens that into a more generic 'how to strengthen AI workflows.' The promise is the same, the words are not, and a tighter echo would push this from B+ toward A territory.

The landing page is a Korean-language report gate for the eBook 'How to strengthen AI workflows with a design system.' Above the form, Figma sets up the thesis that AI has made design systems more important than ever and asks whether the reader's design system is ready for the moment.

The body promises four insights the reader will get from downloading: how to accelerate workflows and ship better output with design systems, why the missing link between design and code is the design system itself, what an AI-ready design system actually requires, and what teams need to do next. Those four bullets line up almost one-to-one with the ad themes, which is why offer continuity scores high.

The form asks for work email, first name, last name, company, role, and company size in exchange for the report, and the primary action is labeled 'Download report.' The page is unambiguously a content download, not a product or pricing page, which keeps the click expectation honest.