Figma Make's landing page mostly answers its Meta ad cluster, but the H1 leaves the strongest promise unspoken

Figma is running a broad Meta cluster for /make that revolves around one idea: prompt an AI design tool, get a working prototype that respects your design system. Across 10 unique copy variants we scored, the dominant promises are 'Try Figma Make for free,' 'Start building prototypes with AI,' 'Design at the speed of thought,' and 'Create high-fidelity prototypes so everyone can see your vision.'

The landing page largely keeps that promise. Inside the first viewport, a visitor sees the Figma Make wordmark, an interactive prompt box, and example prompts like 'Onboarding flow,' 'Data dashboard,' and 'Gradient gallery.' Further down, the page covers design-system styling, editing AI outputs, building with real data via Supabase, and integration with Figma Sites, which lines up cleanly with the ad themes.

The remaining weakness is the H1. It reads 'Make your ideas real with Figma Make,' which is softer than the active ad hooks. A reader arriving from 'Try Figma Make for free' or 'Start building prototypes with AI' has to do a small translation step to confirm that this is, in fact, the same offer. That is the cheapest fix in this audit.

The hero opens with 'Make your ideas real with Figma Make' and an interactive prompt box backed by three example prompts: Onboarding flow, Data dashboard, and Gradient gallery. The subhead clarifies that you 'start with a design and prompt your way to a functional prototype, fast,' which is the clearest message-match signal on the page.

Below the hero, the page runs a community gallery of Figma Make sites built by named designers, which is social proof that the prompt-to-prototype workflow is being used in the wild. Then it stacks four feature sections that each answer a separate ad theme: 'Keep everything looking and feeling like your product' covers design-system fidelity, 'Prompt your way to a polished design' covers AI refinement, 'Edit and fine-tune AI outputs' covers human-in-the-loop editing, and 'Build apps with real data' connects Figma Make to Supabase for shippable apps.

The page closes with 'Figma Make works seamlessly with other Figma products,' which extends the offer into Figma Sites for visitors who want to publish. The footer is a Figma login pane, so the actual conversion path is a sign-in rather than a dedicated 'Try Figma Make' button.