Hubbl's LinkedIn ads promise a $1.1M Novonesis win, and the case study mostly delivers it
We scored 4 unique LinkedIn ad copy variants pointing to Hubbl's Microbiome Labs org merge case study. The ads lead with a Novonesis proof point: $1.1M saved and Salesforce projects delivered 2X faster. The page tells that story in detail, but the hero opens on Microbiome Labs and Hubbl Org Intelligence rather than on the Novonesis numbers a visitor just clicked on.
Primary click path
// Ad
Hubbl Technologies
Promoted · LinkedIn ad sample 1
Novonesis reached a point where Salesforce complexity was starting to slow the team down.
Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth.
The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first.
That’s when Novonesis turned to Hubbl.
Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement.
Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated.
With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence.
Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
Show more
Novonesis reached a point where Salesforce complexity was starting to slow the team down. Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth. The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first. That’s when Novonesis turned to Hubbl. Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement. Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated. With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence. Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
[CASE STUDY] How Novonesis Saved $1.1M and Delivered Salesforce Projects 2X Faster Watch the full video and hear how Novonesis used Hubbl Diagnostics to uncover org complexity, reduce manual work, and support a more efficient Salesforce merge. …see more
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// Landing page
The score.
// Overall score
- Headline match
- 5.5
- Offer continuity
- 8
- Visual + tone
- 6
- Scent + intent
- 6.5
The verdict
Hubbl's LinkedIn cluster promises a very specific outcome: Novonesis saved $1.1M and delivered Salesforce projects twice as fast using Hubbl Diagnostics. That is a strong, quantified hook aimed at Salesforce leaders looking at complex orgs and org merges.
The destination page delivers most of the substance. It walks through the Microbiome Labs and Novonesis (Novozymes) acquisition context, the four-month org merge timeline, the security and compliance pressure, and the exact Hubbl surface areas (redundant automations, unused fields, outdated code, profiles and permissions) that the ad body describes. Where it slips is at the top of the page: the hero reads as a Microbiome Labs story about Hubbl Org Intelligence, not as the Novonesis case study the ad promised. A visitor who clicked on $1.1M and 2X faster has to scan to reconfirm they are in the right place.
The ads pointing here
// Ad cluster
LinkedIn copy variants scored.
Scored sample: 4 ads.
Learn more// Dominant headline
[CASE STUDY] How Novonesis Saved $1.1M and Delivered Salesforce Projects 2X Faster
The four LinkedIn ads in the cluster point to the same customer story page and share almost identical body copy. Two run under a [CASE STUDY] label and two under [CUSTOMER STORY], both leading with the same claim that Novonesis saved $1.1M and delivered Salesforce projects 2X faster using Hubbl Diagnostics.
The body of each ad tells the same short narrative: Novonesis hit a point where Salesforce complexity was slowing the team down, redundant automations, underutilized fields, and outdated code were creating friction, and Hubbl Diagnostics helped the team identify what to fix and automate rather than start over. The call to action across all four is Learn more, sending traffic to the Microbiome Labs case study post.
// Ads scored
More ad variants.
Hubbl Technologies
Promoted · LinkedIn ad sample 2
Novonesis reached a point where Salesforce complexity was starting to slow the team down.
Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth.
The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first.
That’s when Novonesis turned to Hubbl.
Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement.
Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated.
With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence.
Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
Show more
Novonesis reached a point where Salesforce complexity was starting to slow the team down. Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth. The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first. That’s when Novonesis turned to Hubbl. Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement. Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated. With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence. Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
[CUSTOMER STORY] How Novonesis Saved $1.1M and Delivered Salesforce Projects 2X Faster Watch the full video and hear how Novonesis used Hubbl Diagnostics to uncover org complexity, reduce manual work, and support a more efficient Salesforce merge. …see more
1280242824
Hubbl Technologies
Promoted · LinkedIn ad sample 3
Novonesis reached a point where Salesforce complexity was starting to slow the team down.
Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth.
The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first.
That’s when Novonesis turned to Hubbl.
Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement.
Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated.
With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence.
Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
Show more
Novonesis reached a point where Salesforce complexity was starting to slow the team down. Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth. The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first. That’s when Novonesis turned to Hubbl. Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement. Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated. With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence. Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
[CUSTOMER STORY] How Novonesis Saved $1.1M and Delivered Salesforce Projects 2X Faster Watch the full video and hear how Novonesis used Hubbl Diagnostics to uncover org complexity, reduce manual work, and support a more efficient Salesforce merge. …see more
1280242834
Hubbl Technologies
Promoted · LinkedIn ad sample 4
Novonesis reached a point where Salesforce complexity was starting to slow the team down.
Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth.
The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first.
That’s when Novonesis turned to Hubbl.
Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement.
Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated.
With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence.
Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
Show more
Novonesis reached a point where Salesforce complexity was starting to slow the team down. Redundant automations, underutilized fields, and outdated code were creating friction across the org — making it harder to streamline work, move projects forward, and trust the system as a true source of truth. The team didn’t need to start over. They needed a clearer way to understand what was happening inside Salesforce and where to focus first. That’s when Novonesis turned to Hubbl. Instead of guessing what needed attention, they used Hubbl Diagnostics to identify the root issues behind the friction and create a clearer path for improvement. Hubbl surfaced the issues holding the org back and helped the team understand what needed to be fixed, improved, and automated. With better visibility and a stronger Salesforce foundation, Novonesis was able to move faster, build greater trust in their data, and give teams a system they could rely on with confidence. Novonesis’ story shows what’s possible when teams stop working around Salesforce complexity and start fixing the root issues with clarity.
[CASE STUDY] How Novonesis Saved $1.1M and Delivered Salesforce Projects 2X Faster Watch the full video and hear how Novonesis used Hubbl Diagnostics to uncover org complexity, reduce manual work, and support a more efficient Salesforce merge. …see more
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What the page promises
The landing page is a Customer Success post titled Accelerating Salesforce org merges with Hubbl Org Intelligence. It opens on Microbiome Labs after its acquisition by Novonesis and the challenge of merging two complex Salesforce orgs on a compressed timeline.
The body then covers the exact ground the ads hint at. Microbiome Labs had to compress a 12-month migration into 4 months, meet stricter Novozymes security and GDPR requirements, and rebuild user adoption after 3 years on a suboptimal org. Hubbl Org Intelligence is positioned as the tool that surfaced technical debt, field utilization, schema issues, and profiles and permissions gaps.
The page closes with quantified value: the team went live in under 4 months, saved hundreds of hours of manual work, and reached a single source of truth. It maps cleanly to the ad's substance. What it does not do is put the ad's headline numbers ($1.1M, 2X faster) in the hero where a warm visitor expects to see them.
Dimension breakdown
Ads lead with Novonesis, $1.1M, and 2X faster. Page hero leads with Microbiome Labs and Hubbl Org Intelligence, so the specific promise is not echoed at the top.
The page fully continues the offer: acquisition context, tight timeline, security and compliance, redundant automations, unused fields, outdated code, and hundreds of hours saved.
Ad tone is a corporate LinkedIn case study creative. Page is a long editorial customer story with pull quotes and one product screenshot, aligned in tone but text-heavy rather than video-forward.
First viewport confirms Salesforce and Hubbl case study, but does not confirm the Novonesis financial hook a warm visitor just clicked on.
Top fixes
Lead the hero with the same Novonesis proof point the ad promises
The ad headline is doing the work of qualifying the click. Mirror it in the hero so the visitor confirms message match in the first viewport, then use the story below to earn depth.
Accelerating Salesforce org merges with Hubbl Org Intelligence
How Novonesis saved $1.1M and delivered Salesforce projects 2X faster with Hubbl
Add a scannable results strip above the fold
The exact quantified outcomes from the ad body are buried in the closing prose. Surface them as a three-stat strip near the top so a scanner sees them without reading paragraphs.
$1.1M saved. Projects delivered 2X faster. 4-month org merge completed on time.
Give the CTA a clearer next step tied to the ad promise
The ad CTA is Learn more, but there is no visible primary action on the page tied to the promise. Add one CTA that maps a curious reader to a Hubbl Diagnostics next step.
See how Hubbl Diagnostics scores your Salesforce org
Reconcile the Novonesis and Novozymes naming
The ads use Novonesis. The page body uses Novozymes for the security and compliance context. Without a one-line note that Novonesis is the new brand for the acquiring company, a visitor may read them as two different organizations.
Use Novonesis in the hero and note the Novozymes name once in context
Rewrite preview
// Suggested hero
How Novonesis saved $1.1M and delivered Salesforce projects 2X faster with Hubbl
After acquiring Microbiome Labs, Novonesis had four months to merge two complex Salesforce orgs. Hubbl Org Intelligence surfaced redundant automations, unused fields, and outdated code so the team could move fast without starting from scratch.
FAQ
How many Hubbl ads point to this page?
The LinkedIn Ad Library shows 4 ads in this cluster, all pointing to the Microbiome Labs org merge case study. All 4 share nearly identical copy: 2 run under a [CASE STUDY] label and 2 under [CUSTOMER STORY].
What do the ads promise?
The dominant promise is that Novonesis saved $1.1M and delivered Salesforce projects 2X faster with Hubbl Diagnostics by cutting through redundant automations, underutilized fields, and outdated code during an org merge.
Does the landing page back up that promise?
Yes on substance, weaker on hero. The page details the acquisition timeline, the 4-month merge deadline, the security and compliance requirements, and the specific Hubbl workflows (field utilization, schema analysis, profiles and permissions) that map to the ad body. The dollar figure and 2X speed claim from the ad headline are not surfaced in the hero.
What is the biggest fix?
Rewrite the hero H1 to echo the ad headline so the Novonesis $1.1M and 2X faster promise appears in the first viewport, and add a scannable results strip so a warm visitor confirms message match without reading paragraphs.
Sources
- LinkedIn Ad Library: 4 ads in the cluster pointing to hubbl.com's Microbiome Labs org merge case study
- Hubbl landing page: https://hubbl.com/resource/how-microbiome-labs-accelerated-their-salesforce-org-merge-with-hubbl-diagnostics
- Hubbl homepage: https://hubbl.com
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