Loctax sends LinkedIn ads to the On case study and the page mostly delivers, with one hero gap to close

Loctax is running a tightly scoped LinkedIn campaign that points in-house tax leaders at a single proof asset: the On case study. The ad and the page are clearly built from the same brief, and a tax leader who clicks through will recognize the story they were promised within the first viewport.

The reason this lands at a B+ rather than an A is the hero. The ad headline frames Loctax as a platform 'designed for in-house tax teams,' but the page H1 is the case-study title rather than a hero that echoes the in-house tax angle. Adding a single line above the H1 or a stat callout from the results section would carry the ad's category framing all the way through to the page hero and tighten the match.

The landing page is a long-form customer story titled 'How On gained full global tax oversight and streamlined filing processes with Loctax.' It opens with a YouTube video tile of the case study and a pull-quote from Mattias Schmid, Head of Tax at On, framing the problem: 'In the last four years, our compliance obligations have doubled. Loctax made it easy for us to stay on top of everything by centralizing all our tax data and giving us full visibility into our global obligations.'

The page is structured as Summary, Challenge, Solution, Result, Conclusion. The Challenge section explains that On's tax obligations doubled in the four years leading up to its IPO and that spreadsheets stopped scaling. The Solution section walks through three Loctax features by name: the Tax Data Repository for centralized filings and documents, Compliance Monitoring with a real-time global map, and Workflows for automating filings ahead of SOX. Each feature carries a direct quote from On's tax team.

The Result section quantifies the outcome: a 50% reduction in email exchanges with external advisors, real-time visibility across jurisdictions, and the ability to scale operations without a proportional headcount increase. The page closes with a 'Request trial' CTA and a link to follow Loctax on LinkedIn.